Saturday, January 13, 2007

Hey, Cisco, just stop being obnoxious!

A Canadian news source has some details on the Apple vs. Cisco case over the iPhone trademark.

Can Apple, for once, use the rumors defense? As in, everyone had known for months that Apple was going to release an iPhone, a fact that Cisco, a trademark squatter with nefarious intents, chose to willfully take unfair advantage of.

When 99 out of 100 people would associate the iPhone name with Apple, Cisco, in an obnoxious and childish ploy that amused only idiots, released some painfully uninspiring product by that name, so it could show it around in court, get some publicity, and try to force Apple into literally "being friends" and "playing with" Cisco.

While this defense would hold little water in court, and the whole affair is reminiscent of the old, legendary cheeky ways of Steve Jobs, who, at least according to the less-than-accurate iCon book, similarly failed to secure the Macintosh trademark in due time, let's just all agree that the iPhone name just belongs to Apple. I would be disappointed if Apple were to change it to "Apple phone," "MacPhone" or "iPod phone." It would be a shame.

Hey, Cisco's "iPhone" already got greater publicity than it ever deserved. Let Cisco sell the whole trademark to Apple for ten million dollars, and give its own pathetic excuse for an iPhone a real, serious Cisco-like name like "ONS 15310-MA MSPP."

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