Showing posts with label Apple history. Show all posts
Showing posts with label Apple history. Show all posts

Thursday, June 28, 2007

The iPhone is the new Macintosh

Apple is releasing an expensive device that attempts to redefine an existing product category. Its user interface is so much more advanced, better-designed, more beautiful and more intuitive than any competitor's that it makes Steve Jobs burst into genuine tears of pride and joy. Apple's engineers have put incredible amounts of thought, love and care into details that competitors have largely overlooked so far.

Just about everyone loves the new device, recognizing it as a watershed. And just about everyone bitches about some glaring omissions and missing features.

And they are right. Apple could have conceivably added more and more features to the first shipping version of the product, delaying its launch, but eventually it had to draw the line somewhere. Of course, some (lots) of features didn't make the cut. And many of these are important. But it's a safe bet that most, if not all, of these will be added over time.

Initial reaction […] has been strongly, but not overpoweringly, favorable. A few traditional […] users see the [new user interface elements] as silly, useless frills, and others are outraged at the lack of [certain features], but most users are impressed by the machine and its capabilities. Still, some people have expressed concern about the relatively small [memory] size, the lack of [easy programmability], and the inconvenience of the single disk drive.
Of course, I'm talking about the Macintosh. The quote is from Byte, issue 5/1984, page 339.

As for the iPhone: I wonder how long it will take Apple and AT&T to sell the first million. One week? One weekend? One night?

Now that the reviews are in, the consensus seems to be that the iPhone is a revolutionary device with flaws. Everyone has his or her favorite missing feature.* But the iPhone is already off to a better start than the iPod was five years ago. And boy, did that product evolve from the clunky, heavy, boxy kludge with the one-bit screen!

Apple has apparently mastered the art of show-stopping omission management. It makes bold guesses about which features it can leave out without having people not just complain about them, but also refuse to buy the product. Remember: the original iPod lacked an equalizer, among other things. It was easy to ridicule an MP3 player without such a feature, yet Apple went ahead without it. The omission was later easily corrected in software.

And a lot of the iPhone's missing features are, theoretically, just a software update away. And Apple has, somewhat uncharacteristically, already promised lots of (unnamed) new features.

Now, if only one could also download a GPS chip, a 3G antenna, and some Flash memory…

*Mine is the lack of copy and paste. However, one should realize just how much work it would, or rather, hopefully, will, be to add this: it needs a new gesture or a new mode, new buttons, new decisions, new metaphors. My suggestion would be an "edit mode," where "Cut," "Copy" and "Paste" buttons appear, and you select text by dragging with one finger; and scroll around by dragging with two fingers, à la MacBook and MacBook Pro.

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Monday, November 13, 2006

Are you bored? Here's some recommended reading

I wasn't bored, and was definitely not trying to kill time. Yet I stumbled upon some articles on a couple of websites that just begged to be read. And I dove in. Hours passed, and I had to forcibly separate myself from all that great reading material, which will certainly provide me with a lot more hours' worth of entertainment and education.

Are you an Apple freak? Do you want to kill some time? Do you like reading long pieces? Do you want some perspective? Then these are for you.

Orchard. As a true Mac enthusiast, I've read all about the mercurial Steve Jobs and the lovable Woz, as well as the evil Bill Gates. Haven't we all? But I've always wondered about the other Apple CEOs. What were they like? I never knew that Amelio had invented the CCD, that Sculley lived in a fantasy world without liars, or that Spindler would sleep under his desk.

And it's not just about the execs. Part of the Low End Mac website, Orchard describes itself as "home to articles on the history of the people and decisions behind the evolution of the personal computer," by history major Tom Hormby. This is a general Apple history section and more, with lots of fascinating content (that is, if you're interested in Apple and tech trivia and timelines and stuff). Hell, it even recounts the story of Sony's original Walkman!

RoughlyDrafted Magazine. Daniel Eran writes about technology, the Mac, Microsoft, and other related topics. And he writes. And writes. And writes. He doesn't write blog posts: he writes articles, well-researched, informative, passionate and thought-out. One every second day or so. All of them are cross-linked and illustrated with sometimes hilarious imagery (with a recurring motif of Steve Ballmer throwing chairs), kind of the way I think Tim Berners-Lee imagined the web would be (maybe except the Ballmer part).

Just start reading any article, and branch out by clicking on the internal links... and be sure to find your way back. It won't be easy after five hours and a hundred followed links. A good starting point would be any of the articles in which Daniel delivers punch after deadly punch to Microsoft's DOA iPod killer Zune. You'll feel sorry for Microsoft, I promise.

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