Sunday, November 11, 2007

Maybe this iPhone will be an U.S. thing after all?

Despite all the hype, the response to the iPhone in Europe isn't nearly like it was in the U.S. Is T-Mobile happy with 10 thousand units sold in Germany on the first day?!

I hope Apple knows, but Europe is a different market. Mobile telephony was born here. There are several service providers, with competitive plans. People here live and breathe cellphones. They unlock phones. And there is a huge choice of devices. Oh, and the iPhone plans are horribly expensive.

Also, saying that the iPod doesn't enjoy a monopoly like in the U.S. (arguably an important factor in the iPhone's success) would be a huge understatement. The iPod's market share in Germany "hit a high" of around 28% in 2007: nowhere close to U.S. figures.

I wonder if Apple wants the iPhone to be a rock star in Europe, or just a device with respectable sales. In the former case, the company may soon be forced to go back to the drawing board and rethink its European iPhone strategy.

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