Saturday, June 09, 2007

Leaked iPhone sales textbook reveals Spartan feature set, lack of AT&T crapware

Uncharacteristically, has posted an original story that got picked up by the entire Mac web, featuring the scanned pages of a sales training booklet that helps AT&T employees sell the iPhone.

No significant new features are revealed, though. As the workbook often states the obvious, it might be safe to assume that its failure to mention a functionality (e.g. voice dialing) probably means that the functionality in question is not going to be part of the iPhone, at least at the time of its launch.

The lack of GPS mapping is mentioned as a potential "objection" to be expected from prospective clients, and the guide even offers a canned answer, thanking the client for the feedback and promising to forward it to Apple. Unfortunately, there's no mention of any alternative geographical positioning solution.

Considering all of this, as well as the new TV ads, I'm getting more and more convinced that the iPhone's June 29 incarnation will to be a true 1.0 release, with the absolute minimum functionality Apple deemed necessary for the launch. MMS or voice dialing, which, frankly, nobody uses, have fallen victim to this strategy. The device should wow millions with its sex appeal and user-friendliness, and convert unsuspecting iPod users into smartphone owners.

As for business users, or even simple power users like yours truly: the iPhone will need some improvements to be truly useful for us. For example, I will definitely need to be able to select, copy and paste text, and so far, I haven't seen any indication that this would be possible.
But we are a small, hard-to-please crowd. Clearly, Apple isn't after us, at least not in the beginning.

By the way, for me, the most entertaining parts of the presentation have been the comparisons with other AT&T offerings. It's amazing how much crap AT&T is trying to feed to its customers, and Apple must really feel victorious about shielding iPhone users from all that: the AT&T Music Folder, MEdia Net, Cellular Video, and others all get a mention as no-shows on the device. Apple also doesn't believe in partnering with MobiTV or TeleNav.

No comments: